Vaseline

Site rebrand and initiative

Role: Creative Direction | Branding | E-Comm
Contract: Sapient Razorfish

Vaseline wanted to redesign their website to reflect their updated brand identity and increase awareness of their aid initiative, The Vaseline Healing Project, which provides care and medical supplies around the world. Leading a team of two designers, a UX designer, and a copywriter, I worked with Brand to establish an updated website identity that would align with their new branding and product packaging.

Exploration

brand positioning

Power & Soul

Approachable. Responsive. Empowering.

Design

Instead of one image or a carousel of images, we created a collection of images from The Vaseline Healing Project to convey the massive reach and impact the initiative has. We also incorporated product texture as a subtle background behind products to add visual interest, depth, and feel.