Vaseline
Site rebrand and initiative
Role: Creative Direction | Branding | E-Comm
Contract: Sapient Razorfish
Vaseline wanted to redesign their website to reflect their updated brand identity and increase awareness of their aid initiative, The Vaseline Healing Project, which provides care and medical supplies around the world. Leading a team of two designers, a UX designer, and a copywriter, I worked with Brand to establish an updated website identity that would align with their new branding and product packaging.
Exploration
brand positioning
Power & Soul
Approachable. Responsive. Empowering.
Design
Instead of one image or a carousel of images, we created a collection of images from The Vaseline Healing Project to convey the massive reach and impact the initiative has. We also incorporated product texture as a subtle background behind products to add visual interest, depth, and feel.